gibson + doom: the dark ages
Music and gaming collided through three bespoke DOOM: The Dark Ages Kramer guitars, hand-painted by artist Luke Preece and inspired by iconic in-game weapons. Seeded with Gibson creators and later awarded through sweepstakes, the instruments transformed game lore into collectible cultural artefacts.
2 million+ media impressions
To launch FC26 on Xbox, we partnered with Xbox ambassador Luke Littler on a two-part social campaign designed to spark conversation. A surprise “retirement” teaser captured attention across the internet, before the reveal aligned with Early Access launch, turning speculation into celebration.
luke littler + xbox
660 million reach
Everyone knows the thrill of unlocking something hidden. For Xbox + Oreo, we turned that instinct into the idea itself, transforming cookies into playable cheat codes that unlocked in-game rewards. A familiar gaming behaviour reimagined through a physical product, creating a simple, intuitive experience built around play.
oreo + xbox
6.7 billion impressions
To introduce Oakley’s limited-edition eyewear into gaming culture, we built a creator-first activation rooted in real play. Premium seeding kits, live Twitch streams and custom overlays embedded the collaboration directly into gaming environments, prioritising authenticity over traditional advertising.
oakley + fortnite
To celebrate the launch of The Outer Worlds 2, we used the game’s satire of capitalism to parody modern football sponsorship. Partnering with Crystal Palace, we pushed commercialisation to absurd extremes, from sponsoring stadium air to individual blades of grass, culminating in a matchday takeover at Selhurst Park.
crystal palace +
the outerworlds 2
When Xbox became the Official Console Partner of the BWT Alpine F1 Team, we created a cinematic announcement designed to unite performance engineering with gaming power. A wind-tunnel test transformed into the iconic Xbox Nexus, positioning Xbox not just as a sponsor, but as a performance partner within racing culture.
alpine + xbox
fa + xbox
On the eve of the World Cup, we brought Xbox into the England dressing room through a bespoke gaming escape-room experience. Featuring Declan Rice, Phil Foden and Tammy Abraham, the players took on a series of Xbox-inspired challenges, from guessing FC ratings to navigating iconic stadiums and completing in-game obstacles. Turning gameplay into entertainment content for fans worldwide.
450k+ Youtube views
CHARLOTTE TILBURY + GENSHIN IMPACT
Bringing luxury beauty into gaming culture for Genshin Impact’s first international beauty collaboration with Charlotte Tilbury. Inspired by the character Mona Megistus, we helped launch co-branded beauty boxes and collectables that connected beauty fandom with gaming fandom in an authentic way.
organic media coverage
featured in Forbes + many more
To celebrate Xbox’s 20th year and Gucci’s 100th anniversary, two icons of craft and innovation came together. The collaboration reimagined the Xbox Series X through a luxury lens, with 100 bespoke consoles housed in handcrafted Gucci travel cases, blending heritage design with modern gaming culture.
gucci + xbox
1 billion impressions
+ featured in Vogue and the Tonight Show with Jimmy Fallon
